Groupthink - Why it should be avoided!

Creating a culture that allows team members to confidently thrive will undoubtedly add value to a growing company. So how can you avoid groupthink?


In this blog, whilst we'll discuss why it is important for founders to recognise the significance of creating an environment that is safe for disagreement and avoiding Groupthink, it should also resonate with all progressive leaders.

When it comes to building a successful business, many entrepreneurs focus on growth strategies, marketing tactics, and financial metrics. While these are undoubtedly important, there's another crucial factor that's often overlooked: creating the right culture and workspaces.

The culture of a company is like its DNA. It shapes the way people work together, the values they uphold, and the way they treat each other. A positive workplace culture can help to attract and retain top talent, boost employee morale and engagement, and foster a collaborative and innovative environment. It can also lead to higher productivity and better customer satisfaction, which are key factors in driving business growth.

As a founder, building a successful start-up involves making tough decisions and navigating through challenges. It's easy to fall into the trap of being surrounded with like-minded people who share the same beliefs and opinions for the sake of harmony, but this can be limiting and unproductive. To make the best decisions, it's crucial to have a team that is diverse and able to express their opinions openly. When team members are not comfortable expressing their ideas, it can lead to Groupthink, which can be detrimental to the growth and success of a company.

What is Groupthink?

Groupthink is a psychological phenomenon that occurs when a group of people agrees with one another, without considering different perspectives. Groupthink often happens when team members are afraid to express their opinions or when there is pressure to conform to the group's norms and beliefs. This phenomenon can lead to bad decisions, as team members may ignore potential problems or risks due to the pressure of being part of the group.


Why Healthy Disagreement Helps Growth?

Disagreeing with work colleagues is an important skill that can drive innovation, improved decision making and growth in a company if done in the right way. We all have biases and blind spots and it's important to approach disagreements with an open mind, be willing to listen and learn from others. One of the biggest challenges is overcome our own assumptions and beliefs by being open to changing our minds if presented with new information.

Being successful in disagreeing requires a certain level of emotional intelligence, communication skills, and respect for others' opinions. The best people, including leaders, can listen and admit when they’ve made a mistake or have been presented with a better solution, and then learn from them.


Why Some Disagreements Create Hostility?

It's important to acknowledge that disagreement should not be used as a personal attack or power struggle and should only concentrate on the issue at hand. Ego’s should have no place at any table. Having a company vision and mission that is practiced by the whole team should help align the disagreement with company goals rather than individuals.  


The Importance of Creating a Safe Environment for Disagreement

An environment that is not safe to disagree in is not focused on learning and growth. Creating a safe environment means setting ground rules that promote respectful communication, active listening, and empathy. It involves creating an atmosphere where people feel comfortable expressing their opinions without fear of retaliation or judgment. When individuals feel heard and valued, they are more likely to engage in meaningful conversation and find common ground.

Avoiding Groupthink

To avoid Groupthink, founders need to recognise the importance of creating a culture that supports open and honest communication. It's essential for them and the team to feel safe in the environment they work in. This can be achieved by hiring team members with diverse backgrounds and experiences, encouraging cross-functional collaboration, and fostering a culture of respect and inclusion.


Practicing Groupthink

One way to promote healthy debate is to play devil's advocate in challenging assumptions and ideas. This can be helpful when considering alternative viewpoints and identify potential problems or risks.


An environment that is safe for disagreement is essential for learning, growth, and success in a start-up business. Transparency can reveal opportunities for positive action and increases the sense of accountability for everyone in the team. There is no doubt that this can be challenging but founders need to recognise the importance of ensuring that they and their team is making the best decisions. Investing in culture isn't just good for employees - it's also good for the business. Companies that prioritise these aspects of their organisation are more likely to weather challenging times and emerge stronger and more resilient.


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